Do Digital Marketers Get Paid Well?

The salary of a digital marketer is relatively higher than the salaries of other specialists in this industry. If you're pursuing a career in digital marketing, you'll want to know what kind of salary you can earn. To help you, we've put together the ultimate digital marketing salary guide. Here you will find all the latest salary data based on years of experience, geographical location and a variety of jobs within the digital marketing field. Digital marketing involves promoting your company's products or services through online channels, such as social media, paid search, organic search, email, and others.

It's an ever-evolving field, especially when it comes to social media, where new platforms seem to emerge like mushrooms after a storm with surprising regularity and digital marketers need to be aware of the latest trends to succeed. If you're looking for a career in digital marketing, chances are you'll end up on one of two paths. Most digital marketers are specialists (with a lot of experience in one or two channels) or generalists who are skilled and know most or all of the media. The most in-demand digital marketers are those with a “t” shaped skill set, which means they are highly competent in a particular channel, but have reasonable experience with others. While it's a little more challenging in some respects, others start as in-house digital marketers.

If you choose this path, you may need to rely more on self-taught knowledge, as you may be part of a smaller team that can't afford to hire a vendor and need to manage all digital marketing activities in-house.

How Much Do Digital Marketers Make?

So how much can you expect to earn as a digital marketer? Keep reading to find out. Digital marketers are in high demand, and their salaries often reflect this. As with any job, several factors influence how much you can expect to earn, regardless of your experience. Company size, geographical location and industry play a role in your total participation.

That said, we've collected salary data for various roles, from entry level to director level, which you can use as benchmarks for what to expect. As you've seen, salaries for digital marketing positions vary greatly depending on seniority. In addition, company size, industry, geographical location and other factors also greatly influence compensation. However, if you look at average digital marketing salaries that take all of these factors into account, you can still expect to earn a decent salary, no matter what level you're at.

The Average Digital Marketing Salary

This is the experts' view of the “average digital marketing salary” in the United States. These numbers are for the United States as a whole.

But the cost of living and the concentration of talent, in certain geographical areas, also affect digital marketing salaries.

How Location Influences Compensation

Let's take a look at a few different regions of the U. S. UU. See How Location Influences Compensation. Although the numbers vary, if you're looking for a career in digital marketing, make sure you do your research before talking about salaries.

This way, you'll be well-equipped to claim compensation commensurate with your experience and geographical location. As with digital marketing salaries, individual compensation depends on a multitude of factors. But these numbers will at least give you an idea of what to expect if you decide to pursue a career in a specialized digital marketing category.

Is Digital Marketing Right For You?

If you're looking for a highly sought-after job that offers a highly livable range of salaries, digital marketing is an excellent career path. It's a constantly changing role that requires an analytical and creative mindset. Are you interested in pursuing digital marketing? Why don't you try our free 5-day short course? This course will cover the basics of digital marketing, so you can see if it's the right field for you.

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Become A Digital Marketing Manager

Becoming a digital marketing manager is a good starting point for getting to the top of the scale.

LinkedIn has included the 'digital marketing specialist' as one of the 10 most demanded jobs, identifying SEO as one of the most desired skills.

The Impact Of Big Data And IoT On Digital Marketing Salaries

There is hardly an industry that is not affected by big data and the Internet of Things (IoT), and digital marketing is no exception. An independent digital marketer is a professional who has the skills and knowledge necessary to offer online marketing services to customers. In addition, digital marketers who have the qualifications and experience to combine traditional marketing with online marketing can participate in decision-making boards and achieve higher salaries. This will give them the opportunity to become marketing directors or managers.

Digital Marketing Salaries On The Rise

Salaries for professionals working in different designations under a digital marketer increased between 15% and 50% in one year.

The following tables show the top job profiles earning the highest digital marketing salaries, job locations and digital marketing salaries based on experience.

Do Specialists Make More Money Than Generalists?

If you have more than five years of experience as a digital marketer, you can expect more than your previous digital marketing salary. Clearly traditional marketing is taking a backseat and brands are more confident than ever in their digital strategies.


Yes, digital marketers make more money than those who specialize only in specific channels.