So, to help you get started, we've put together a list of the top 11 companies that we think have implemented a dynamic digital marketing strategy that increased the company's ROI and added value to customers. The following companies are not only dedicated to digital marketing, but they create experiences and content that captivate their audiences and bring exceptional brand awareness. Zappos, a Leader in Online Footwear Retailer, Sets the Gold Standard for Online Customer Service. In fact, its CEO wrote the book about it.
It's no wonder they have a stellar digital strategy. Not only does Zappos offer a 365-day money-back guarantee, but it also has free two-way shipping, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to put much effort into marketing its online presence, its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way. Entering the crowded personal finance niche (or any popular niche) is a daunting task for any startup, but the approach taken by the financial tracking tool Mint demonstrates that it's possible to stand out from the crowd through well-executed online marketing strategies.
Shaving is the epitome of a boring routine, right? If you answered “of course, then obviously you haven't seen the legendary Dollar Shave Club launch video. DSC shook the notion of its monotonous, buttoned industry and threw it out the window. As one of MLB's main sponsors, the company wanted to execute its “invaluable” strategy and take advantage of the Chicago Cubs reaching the World Series for the first time in 71 years. Why? So they could be part of the story if (and when) the Cubs won.
What is the best way to do this? An effective digital marketing campaign. Uniqlo created the world's first “quick images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to provide a unique product code that is indecipherable to the naked eye. The Porsche 911 has been the dream car of almost every American child for more than 50 years and has been deeply rooted in the hearts of many car enthusiasts for several generations, which is why Porsche's mobile strategy was so great.
At a time when most people use “wallpaper” on the home screen rather than on walls, the company wanted to reintroduce the 911 to a new generation focused on mobile devices. Content marketing holds a valuable place in the world of digital marketing. Whatever online marketing strategy you have, without content marketing you won't be able to build your customer base, brand, or attract your target audience to be interested in your business. The development of artificial intelligence helps companies and brands in digital marketing to create various alternatives in the forms and methods of communication with their target audience.
Digital marketing encompasses a huge network of digital touchpoints with which customers interact many times a day. The pillars help demonstrate that success in digital marketing isn't just about digital media and platforms, no matter how important they are. Whatever you're looking to take your next steps in digital optimization, Smart Insights has tools, training and templates to help you improve your skills and boost your performance in a challenging landscape for marketers. It can be difficult, but not impossible, to execute a digital marketing strategy that connects with your customer, increases brand awareness, and adds money to your bottom line.
Now Coca-Cola continues to use and deliver innovative and creative digital marketing programs around the world, so it remains irreplaceable in the marketplace. With the help of digital marketing, companies have overcome marketing limitations and discovered immense profits from online leads. Connecting the dots between marketing and sales is very important, according to Aberdeen Group, companies with strong sales and marketing alignment achieve an annual growth rate of 20%, compared to a 4% decline in revenue for companies with a misalignment. Discovering the world of digital marketing for the first time can be overwhelming, and that's quite normal.
Digital marketers are responsible for boosting brand awareness and lead generation through all digital channels, both free and paid, that are available to the company. On the other hand, marketers who employ digital entry tactics use online content to attract their target customers to their websites by providing them with assets that are useful to them. SMS, MMS, and in-app marketing are options for reaching your customers on their devices, but beyond that, you should consider coordinating your marketing efforts across your other digital marketing channels. Think of digital marketing as a company, strategies are company employees working in different departments.