Digital marketing is a powerful tool for companies to increase their Return on Investment (ROI) and add value to customers. From Zappos' stellar customer service to Mint's financial tracking tool, there are many companies that have implemented dynamic digital marketing strategies to stand out from the crowd. Dollar Shave Club's legendary launch video shook up the monotonous shaving industry, while Uniqlo's “quick images” campaign used fast-moving images to provide a unique product code. Porsche's mobile strategy reintroduced the 911 to a new generation focused on mobile devices, and Coca-Cola continues to use innovative and creative digital marketing programs around the world.
Content marketing is also an important part of digital marketing, as it helps build customer base, brand, and attract target audience. Digital marketers are responsible for boosting brand awareness and lead generation through all digital channels available to the company. Connecting the dots between marketing and sales is very important, as companies with strong sales and marketing alignment achieve an annual growth rate of 20%. Discovering the world of digital marketing for the first time can be overwhelming, but with the right tools, training and templates, it is possible to execute a successful digital marketing strategy.