Creating a pillar page is an effective way to build the thematic authority of your website and outperform your competitors. But how do you structure a pillar page? In this comprehensive guide, we'll show you how to create a pillar page that answers questions about a particular topic, while leaving room for more detail in the subsequent content of the related cluster. The first step in this process is to focus on the topics and not the keywords. You should conduct keyword research using a platform like DemandJump (Try it FREE) to identify your main topic and related keywords. Usually shoot to make your mainstay topics 2-3 words.
Creating a pillar page just about “content” or “marketing” would be too difficult or impossible to cover in an understandable way. On the other hand, “the main content marketing tools” could be too limited and could create a better subtopic. Now is the time to create your pillar page. Pillar pages broadly cover a particular topic, and the cluster content should address a specific keyword related to that topic in depth. For example, you could write a pillar page about content marketing (a broad topic) and a piece of cluster content about blogs, a more specific keyword within the topic. The column page should link and then link back to many pages on a specific topic.
HubSpot recommends that we use 20 to 30 internal links on a page to keep it focused. Each of these pieces of content must also reference and link back to the column page to create hyperlinks that go both ways. A pillar page is a web page that hosts an extensive article on the main topic of your content marketing strategy. This content should provide a lot of useful information and use keywords that people use when looking for information on this topic. Pillar pages allow you to go into incredible detail around a topic and also serve as a home page for creating blog groups through hyperlinks. The first thing will be to propose the general topic that will be addressed by this pillar and all its support pillars and related blogs. Since a portion of the content of a pillar can be so large, you shouldn't prepare for failure by setting a big deadline to govern them all.
Simply type in the desired pillar topic and the platform will give you a prioritized list of the content you need to create. When you sit down to write the content of the column page, you can use this outline structure as the structure of the article itself. Therefore, before you start working on the pillar itself, list the content you have already published that will be part of your cluster. Due to its comprehensive nature, the content of the pillar page is prepared to receive many reliable backlinks. From keyword research tools and Google search results for content marketing, in addition to using my own knowledge of the subject, I came up with a list of subtopics for my hypothetical pillar page. You can think of the content of the pillars as the definitive resource on your topic that answers all the high-level questions of your target audience and gives them a complete overview of your topic. This type of pillar content is quite popular with SaaS companies, as it is easier to create than a definitive guide. So, that's what I'm going to cover today, all the steps you need to take to create an effective piece of abutment contents.
You want to create a pillar page that answers questions about a particular topic, but leaves room for more detail in the subsequent content of the related cluster.