There are no explicit guidelines for how long your pillar page should be, but if you're going to be thorough, you should probably aim for at least 2,000 words and try to stay below 5,000 (remember, you'll go deeper into the subtopics in other posts). Pillar pages broadly cover a particular topic, and the cluster content should address a specific keyword related to that topic in depth. For example, you could write a pillar page about content marketing (a broad topic) and a piece of cluster content about blogs, a more specific keyword within the topic. Pillar pages are usually longer than typical blog posts (usually 2000 words or more) because they touch all parts of a topic.
Column and group pages link to each other, but if the column page layout does its job well, it becomes an authoritative source that attracts a lot of external links. A pillar page tends to have between 2000 and 3000 words. However, you'll want to consider your audience, your topic, and the depth you want to deepen, which can cause the length of your pillar pages to vary widely. Do some research to determine what will work best for you, or just follow your gut.
A pillar blog post is an in-depth blog post, to be published on a company's blog, covering all aspects of a specific topic. These blog posts are between 1500 and 3000 words long and are optimized for search. In general terms, pillar pages are much longer than regular blog posts. They are often similar to an e-book, with hyperlinked chapters at the top of the text.
Pillar pages cover all aspects of a topic on a single page, leaving room for more detailed reporting on blogs that are then linked to the pillar page. If you don't have pillar pages, your content strategy is likely to be affected by poor organization. In other words, you could have a pillar page for Facebook Ads, another for content marketing, and another for email automation. When every article you write about email marketing links to a main page that deals with email marketing, Google immediately knows what that content is about.
Wine Folly takes a unique approach to its internal linking strategy for this pillar page by creating a separate box at the top that includes links to other queries that readers might be looking for, making them great topic groups for this pillar. A pillar page covers all aspects of the topic on a single page, with space for more detailed reports in more detailed cluster blog posts that link to the pillar page. And the best way to demonstrate this authority is to structure the content into pillar pages and topic groups. A pillar page is a page on your website that is the cornerstone of much of your site's content.
Integral pillar pages are one of the most effective ways to create content that appeals to search engine algorithms and targets the audience with reliable information. Consider embedding pillar pages in your content ecosystem and see how they act as a solid bridge for your target audience. Ultimately, however, the goal of your pillar page is to give your content a better organization and your website a better ranking. If you want to create content on a new topic, simply start by creating a pillar page for that topic.
We recommend that you revisit your pillars page once a quarter to see if you need to add any new links to the relevant content or offerings in the cluster. Being at the forefront of something worthwhile can help you attract attention, and one content marketing trend that is gaining momentum is the pillar page. In addition, a surprising number of people will prefer to download your pillar page as a PDF so that they can read the content when it's convenient for them. .
