The Amazon Influencer program is an extension of the existing online affiliate program for eligible social media influencers. You'll get benefits similar to those of the online affiliate program, such as online reporting and account management. No, an Amazon influencer differs from an Amazon affiliate, although both fall under the umbrella of “Amazon Associates”. Therefore, you can follow both business models at the same time.
Compared to traditional advertising methods, working with influencers and Amazon affiliates can be a more cost-effective way to reach a target audience. You can also find influencers on Fiverr or search for hashtags on social media to find influencers who are already in your niche. The Amazon Influencer program allows influencers to earn commissions on the products they recommend through a personalized store provided by Amazon. In order for Amazon to approve your application to be an Amazon influencer, you'll need to demonstrate that you have a greater number of followers on social networks and higher engagement metrics.
However, since this program is in its infancy, don't expect big breakthroughs in Amazon product sales as soon as you hire an influencer. It's not worth it if you're trying to earn a full-time income online with just the influence of Amazon. Amazon has taken advantage of its position as the world's largest online retailer by offering payments to bloggers, personal websites and social media influencers who promote Amazon products. Instead, influencers are encouraged to create a landing page (known as Amazon Storefront) where their followers can shop.
Both of these Amazon affiliate programs require a significant amount of content creation in exchange for a small payment, often just a few dollars a day (especially with Amazon's influencer marketing program). Amazon generates a unique URL for the Amazon storefront that influencers can promote on their social media accounts. Amazon affiliates create awareness by creating content on a blog, YouTube channel, or any public web domain that promotes an Amazon affiliate link, known as a “special link”. The Amazon Affiliate Program will be ideal for bloggers or people who have a website with a well-defined audience and a constant flow of traffic.
So using influencers to promote your brand, rather than just in Amazon ads, can set your marketing strategy apart from the crowd. It's worth being an Amazon influencer if you're a social media influencer looking for a small bonus every month. To start using the Amazon Influencer Program, influencers must first submit an application and be approved by Amazon.