Search Engine Optimization (SEO) and Digital Marketing are two closely related concepts, but they are not the same. SEO is a digital marketing tool that focuses on improving a website's ranking in search engine results pages (SERP) to increase organic traffic. Digital marketing, on the other hand, is a broader concept that involves using various digital tools, including paid advertising, to promote a brand and achieve marketing objectives. To better understand the difference between SEO and digital marketing, let's take a look at the diagram below.
It shows that SEO is just one part of digital marketing, and a true digital marketing manager needs to manage many other areas such as content marketing, social media marketing, email marketing, mobile marketing, banner ads, etc. Small businesses use effective digital marketing strategies to increase their online presence and gain new customers. In most cases, a good SEO consultant will also handle all the components of digital marketing. Social media marketing encompasses many different activities and is considered by many to be the future of digital marketing.
However, it's important to understand and implement SEO techniques to effectively launch your digital campaign. SMEs become massively successful corporations by harnessing the power of enterprise digital marketing. The first thing to understand is that it doesn't necessarily mean there's a difference between an SEO expert and a digital marketing expert. Young entrepreneurs enter the digital marketing business as freelancers, writers and web designers. In today's world, every online entity must have a digital marketing strategy to be competitive in the Internet market. If you live in an ideal world where everyone knows the latest trends in digital marketing, then you should hire a digital marketing manager.