SEO is far from dead and is as relevant as ever. In fact, it may be even more important now than ever before. Currently, 53% of all website traffic comes from organic searches. Think about it: if you had an app for every piece of data or functionality you could need from the Internet, would you ever go back to traditional websites or search engines? The chances are slim.
Apps are slowly replacing the “traditional online experience”, including search engines, although there are still opportunities for searches to exist within those apps (or in the process of finding them for download). A well-thought-out SEO strategy remains one of the most cost-effective and profitable investments for any online marketing budget. If you're not in the business of doing SEO every day at a high level, then it may seem logical to say that these results mean that SEO is dead and that there is no more point in trying to drive online conversions through the SEO medium, since the largest companies with the largest budgets buy time from anyway. Recently, SEO Book shared an infographic with several marketers who claim that SEO is dead for one reason or another and why they are wrong.
Whether it's because it was too difficult, changed too much, or they just couldn't move up Google's rankings, they no longer believe that SEO is a profitable marketing channel. Instead of being seen as competition and money taken away from your PPC and marketing spend, SEO should be seen as a complementary voice in every digital marketing budget. Unfortunately, there are still many marketers who believe that SEO is dead. A look at Google Trends for queries such as SEO Agency and SEO Consultant shows a notable upward trend.
The SEO process includes the never-ending search for technical improvements, the effort to create new pages or obtain new links through digital public relations.
