Is SEO a Marketing Channel?

SEO is a sustainable marketing channel that can help increase traffic and improve the user experience. It is a long-term process that allows you to control how much you want to invest. If you are a B2B marketer, you should definitely include LinkedIn and Slideshare in your SEO strategy. Take the keywords you have identified as part of your keyword research and enter them in the description of your company's LinkedIn profile page.

Be careful not to limit yourself to keywords, as search engines have evolved beyond assigning points for keyword stuffing. It also looks and sounds bad. The first results on a search engine results page are paid ads. If you can rank first for your keywords, you will increase the recognition and importance of your company name (especially when combined with organic search results).

Make sure to use the list of keywords you generate through your keyword research in your PPC advertising. One way to find out what keywords your target audience uses is to enable a search function on the website so that you understand exactly what language people use to search for specific products. Make sure to apply this same strategy to your PPC advertising on social media sites like Facebook as well. Instagram may not be the first place that comes to mind when thinking about SEO keyword research, but don't be fooled.

Just because Instagram is a visual site, it doesn't mean people don't find what they're looking for with words. So how can a website like YouTube take into account your SEO strategy? To start, improve the quality of your videos so that people stay longer than the first three seconds. YouTube can tell how much time people spend on videos and ranks them accordingly. A quick way to increase the duration of your views is to get rid of endless presentations.

Infographics present data and processes in an easily digestible way. Because they are informative and attractive, it's no wonder people easily share them. For these reasons, you should include infographics in your SEO strategy, creating them based on your keyword research and sharing them through social media, your blog, through guest blogs, and more. Make sure to launch them on sites like Pinterest as well. Like any digital marketing channel, SEO isn't independent; it requires cross-support to be effective and deliver results.

As demonstrated by our previous infographic, there are many areas of marketing that drive and influence good SEO performance. SEO is no longer about writing a check to someone to “do SEO” on your site. As a business owner or marketer, you need to develop an SEO mindset. Your website is an investment, not a digital brochure. The more you see your website as your marketing center and as a content publishing platform, the better it will rank in search engines. Usually, you'll need to contact your SEO service provider to request a quote tailored to your needs, but some companies also offer fixed packages for a fixed price.

The job of SEO marketers is to optimize your website and content around these ranking factors so that the algorithm takes your pages to the top. One reason SEO is the most profitable marketing channel today is that it is perhaps the only one where continuous traffic growth is possible through sustained referral efforts. Instead, it expects SEO to be an integral part of digital marketing initiatives to create better research, optimized content and targeted promotion. And if you approach SEO from this point of view, you have a great opportunity to compete in a way that matters and get ahead of competitors who are still stuck in old-fashioned SEO strategies and tactics. Fortunately, when it comes to organic marketing strategies, there are plenty of examples of organic marketing. Yes, many SEO projects don't work because time and resources are wasted on low-impact (or no-impact) SEO tactics, mediocre content, etc. As mentioned briefly above, SEO plays a fundamental role in organic search and digital marketing related activities. SEO marketing helps companies rank better on search engines such as Google for their target keywords - the words and phrases that their target customers type into search engines. Third-party SEO service providers typically offer several different SEO packages with independent pricing. Phil Singleton describes himself as an “SEO grunt” obsessed with tuning websites for search engine optimization and conversions, and creating WordPress plugins for SEO & PPC. For example, they can offer SEO audits, local SEO services, keyword research services, backlink building services, etc. It's more than just one channel; public relations has more to do with great content marketing and SEO today than ever before. So if you're not ranking for a term and want to appear in search results right away, you can supplement your SEO and organic search efforts with a PPC campaign until you rank higher for that term organically. A comprehensive SEO platform does this for them by providing information that brings together not only all their own data points but also those obtained from a wide range of platform users. SEO is the development of increasing a website's exposure in search engine results (SERP) for keywords and phrases relevant to its content and offerings.