Search Engine Optimization (SEO) is a set of tools and best practices that help websites reach higher positions in search engines. It is part of digital marketing, which is an umbrella term for all activities done to promote a brand online. SEO is one of the most common strategies used for digital marketing, and it involves optimizing a website to appear in search engine results pages (SERP).The main difference between SEO and digital marketing is the type of traffic they bring to a website. SEO brings organic traffic that doesn't require any payment, while digital marketing requires money to be set aside for traffic.
SEO may take more effort and time, but it will have a lasting effect on the ranking. Digital marketing is the process of using various methods and techniques to increase the reach of a website or product or service, thus increasing traffic and revenue. It involves using digital channels such as websites, social networks, emails, etc. to promote a brand. In most cases, a good SEO consultant will also handle all components of digital marketing. They can use the title of SEO consultant because it is more understandable than the more sophisticated term of a digital marketing consultant.
A quality optimized site will be a good basis for all other types of digital marketing. Living in the digital world, digital marketing is the only way to make a business sustainable and reach more brand-aware customers. Most beginners in the world of online business don't differentiate between SEO and digital marketing and often mix the two terms.