It is no secret that Amazon is the largest online retailer in the world, selling more than 12 million items and is one of the most trusted e-commerce sites. With 197 million people logging in to buy every month, it is no surprise that businesses are looking for ways to drive some of that traffic to their Amazon store. According to a study conducted by Search Engine Land, advertising investment aimed at increasing brand awareness went from 26% to 60% in less than 12 months. Having high-quality product images is crucial in online sales, as shoppers are wary of returning defective items by mail.
Therefore, sellers should focus on the visual aspect of Amazon advertising. Make sure that all product images comply with Amazon's guidelines, which require a minimum size of 1000 pixels. It's also important to keep the images in focus and provide an accurate representation of the product. To establish a strong brand presence and outperform the competition, it's best to use all types of Amazon ads. By using Amazon Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, and by adding video ads to your promotional images, you can increase brand awareness and maximize your ROI.
Plus, by using Amazon influencer marketing, you can take advantage of the online retailer's huge customer base. The Amazon Influencer Program is open to anyone with a large number of followers on social media, providing an easy way for companies to get started with this type of marketing. With URLGenius you can create a link to open the Amazon application from Facebook Advertising or learn step by step how to link to the Amazon application from Instagram ads and stories. So why don't you try Amazon influencer advertising and drive traffic to your Amazon profile? It could be just what your company needs to increase sales and achieve new goals. Like the Amazon Associates program, the Amazon Influencer program allows users to advocate for a variety of products and earn royalties for purchases they make on Amazon. This program allows the right influencers to earn commission on qualifying purchases made through their exclusive Amazon links.
If you're looking for a creative, engaging and effective way to promote your products, it's worth considering advertising with Amazon influencers. For other types of pages, create your Amazon link in the Amazon Ads console and include the measurement tags when creating your URLGenius link. However, Amazon has ensured that its influencers earn enough commissions to guarantee their time and effort. Influencers use different outlets to recommend products, platforms that include Facebook, TikTok, Instagram and even Amazon itself (with its Amazon Associates platform). The Influencer Program is a development of the Amazon affiliate program, which allows you to earn commissions on the sales of the products you recommend. UrlGenius is the only verified Amazon Ads partner that can exceed Amazon Attribution's measurement tags without the need for an SDK.
So if you're looking for a cost-effective method to reach more potential customers, advertising with Amazon influencers is the solution. If the link had opened the application on the right screen, your Amazon Attribution measurement tags would be passed anyway, Amazon could have included that buyer in your marketing funnel to segment it later.