What is SEO in Digital Marketing and Why is it Important?

Search engine optimization (SEO) is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has in search engines, the more likely it is that the brand will attract business. SEO is an essential part of digital marketing, as it helps search engines find, crawl and index your website in their catalog. It's the process of getting traffic from free, organic, editorial, or natural search results on search engines.

SEO is made up of multiple elements, and understanding what they are and how they work is key to understanding why SEO is so important. Long regarded as one of the most valuable places on the Internet for SEO insights, Moz's blog is easy to explore by category and includes contributions from experts across the industry. An SEO marketing strategy is a comprehensive plan to attract more visitors to your website through search engines. To meet the intention and position yourself well in the long term, build your SEO marketing strategy around topics, not keywords.

Whether you want to learn more about SEO or are looking for a reputable SEO service provider, WebFX can help. You've probably heard a hundred times that search engine optimization (SEO) is a vital digital marketing tool. SEOs use their understanding of these ranking factors to develop and implement search marketing strategies that include a balance between technical, on-page and off-page best practices. Another reason why SEO is essential is because all the time you spend generating great content and on-page SEO optimization improves the usability of your site.