What is Digital SEO and How Does it Impact Digital Marketing?

SEO, or search engine optimization, is a digital marketing strategy that focuses on improving the visibility of a website in search engine results. It's the process of getting traffic from free, organic, editorial, or natural search results on search engines. In a nutshell, it's the name given to the activity that tries to improve search engine rankings. SEO is a fundamental part of digital marketing because people conduct billions of searches every year, often with the commercial intention of finding information about products and services. The better the visibility of your pages in search results, the more likely you are to attract attention and attract potential and current customers to your business.

SEO involves optimizing the technical configuration of a website, the relevance of the content and the popularity of the links so that its pages can be easily found, are more relevant and popular for users' search queries and, as a consequence, the search engines rank them better. The whole package of digital SEO marketing services can be named all under SEO Packages, since customers basically understand it more easily. We have talked about the fundamentals of SEO in digital marketing in a very detailed way; it must be said that it largely clarifies all the doubts that one may have about what SEO is and how it is important. SEO people are dedicated to bringing organic successes, while digital marketers point to the total online existence (of a company) that goes beyond SEO. Search is often the main source of digital traffic for brands and complements other marketing channels. WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.