Marketing will need to be increasingly hyperpersonalized, one-on-one, in real time and more driven by technology and data. The era of intrusive, meaningless and irrelevant advertising will be over, and marketing can be completely transformed into customer advocacy. The AI 1st approach will also be used to help track views and sales through the use of improved analytics. In addition, analytics can be effective in tracking marketing trends, which can be difficult with offline advertising, unless you partner with services such as Oppizi.
VR marketing strategies will set the course of future marketing trends and sales will skyrocket. At the recent IMD marketing managers roundtable, I was asked what I think will define the future of marketing. To help marketers better understand what they need to do now to keep up with their customers in the future, Adobe partnered with Advanis to launch the Future of Marketing survey. To learn more about what consumers and marketers think about topics such as customer experience, personalization, and marketing technology, see Adobe's Future of Marketing study.
The digital marketing landscape changes so much and so often that it's almost impossible to imagine what the future of digital marketing can offer in terms of opportunities.
