Content pillars are essential for any successful social media strategy. They provide focus and direction to your content, ensuring that every piece of content you post is as relevant as possible to your audience. Without content pillars, it can be easy to lose focus, creating an inconsistent and non-cohesive presence on social media. Content pillars also make content planning much easier and are an essential part of any solid social media strategy.
When creating content pillars, it's important to start with a dual list of possible topics. Compare, prioritize and explore the topics that you want to be known for and that interest your audience the most. This will help you identify four or five categories that overlap, which can serve as a good starting point. Content pillars act as the basis for any successful content marketing strategy.
Like a physical foundation, they are necessary to support the overall objectives of a content strategy. They help ensure that your efforts are evenly distributed across all objectives, from knowledge and lead generation to conversion. Without content pillars, your content pieces lack direction, leading to lower reach, engagement, and brand recognition. In the context of social media marketing, content pillars are a set of themes or topics that your brand can use to create posts.
The content of the pillar must satisfy both the intention of the users and be structured accordingly for the search engines. Linking the cluster content to your pillar page with the anchor text of your main term will help Google track your site's architecture and rank you accordingly. The content pillars you choose should encompass and be consistent with the purpose, values, tone of voice, positioning, and overall aesthetic appearance of your brand on social media. Think of the pillar page as the “head” of your content marketing strategy, and the group's themes are the legs, arms and torso that support your overall goal.
Spend time researching the main topics and make sure that each piece of content focuses on your target audience. The interconnection of the cluster content with the pillar page is an essential part of the information architecture. But what happens if your content doesn't hit the mark with your audience? Or if your income doesn't increase despite the work you put into creating content? Finally, if your subtopics are well thought out, they'll spend more time on your site navigating the related parts of the hyperlinked cluster content on your pillar page. These questions will help shape your content pillars and social media posts and shed light on the appropriate tone and voice of your brand. Learning to create content pillars is very beneficial, whether you're launching a startup or looking for new ways to engage your current customers, customers and followers online.
Therefore, the content pillars of a Fort Lauderdale marketing agency will be very different from those of a local doctor's office. Content pillars are very beneficial for creating a business plan or expanding your company's online presence.
