Start by identifying the type of influencers who can help you promote your brand. Influencers are content creators who love to receive features for their work. It's best to partner with influencers with a highly engaged audience for maximum exposure and conversion. Let influencers know when you publish content.
Add backlinks to your channels and a copy or quote to connect the two brands. During the campaign, the book was available for download on the Fiverr website and was disseminated to The Old Gays audience through TikTok and Instagram. Then, the content was amplified through paid media (Spark Ads) on TikTok to expand its reach and get an additional 2.5 million views. Your influencer campaigns should inspire people to learn more or to engage with your content, and be engaging enough that the influencer wants to work with you.
An influencer marketing strategy leverages the buying decisions of digital creators who have a strong influence on specific sectors or target audiences. If you're planning to promote yourself on social platforms like TikTok or Instagram, consider using an influencer marketing tool like Influence or hiring an agency to help you identify potential partners. While influencers are still focused on creating the right aesthetic to grow their audience, the influencer marketing industry has grown so much that many people have taken advantage of their followers on social media to dedicate themselves full time. They can connect you with the most influential people for your strategy, so you can take advantage of influencer marketing and emerging trends without investing time and resources in mastering this field.
Specify the type of testimonials you want to include in your influencer marketing campaign to ensure that influencers capture the most relevant content. We partnered with influencers on TikTok to develop content that would attract sustainable candle lovers and incorporated social networks paid for by influencers to draw the audience into the shopping funnel. Influencers are often subject matter experts, whose social media fan base turns to their favorite influencers for more information and advice on a particular topic. You can hire influencers and affiliates, automatically generate promotional codes, pay influencers, track sales and ROI, add results, and measure the performance of influencers.
