On-page SEO involves formatting such as H1 and H2 tags, use of keywords, navigation, URLs, meta descriptions, and descriptions of images or alternative text. The history of SEO dates back to the 90s, when search engines first emerged. Nowadays, it is an essential marketing strategy and an ever-growing industry. To help you get started with running your own effective campaigns, there are several free content marketing and digital PR courses available with an SEO certification that can be very useful if you plan to pursue a career in SEO.
Digital marketers use several important analytics platforms to track key metrics of their online advertising and search marketing campaigns. Among them, Google Analytics (GA) is arguably the most important one. The terms on-page and off-page SEO classify SEO activities based on whether they are performed on the website or not. In the second chapter of this SEO guide, you'll learn what search engines are, how they work, and what are the most important SEO ranking factors in Google.
Even if you think that digital marketing is not an essential part of your daily tasks, you may be surprised to realize that it is indeed. Google Ads certification is a professional accreditation given to digital marketers who demonstrate proficiency in the basics and advanced aspects of Google Ads. I started SEO 18 years ago and it took me a couple of years to understand what SEO is and how it works. An important digital marketing strategy, PPC (Pay-Per-Click) is the best way to attract attention to your website when you're a new business and aren't yet organically positioned in Google's top positions.
Good SEO is a free way to organically reach a wider audience and increase the success of your online offering, but you'll need to make sure you optimize and market your content properly to see the results. Influencer marketing is among the newest digital marketing strategies and has proven to be incredibly successful for many leading brands and startups alike. These free SEO courses will help you hone your basic skills and start creating effective search marketing campaigns. Below, we list a wide range of courses to help you complete your skills and improve your understanding of digital marketing.
Being a T-shaped SEO means that you have extensive knowledge of everything related to SEO, but excel in a particular area. When deciding whether to pay for a digital marketing course, ask yourself how much value the certification or accreditation will bring you personally and professionally, and then determine if the fee justifies the reward. Neil Patel, a leading digital marketing influencer and best-selling author of the New York Times, has created a free step-by-step guide to content marketing, designed to introduce new digital marketers to the concept of storytelling as a key sales tool.
