They need to have an active YouTube, Instagram or Facebook account. They need to have a good fan base (around 20 thousand followers). They need to interact with their viewers. They need to publish content that is relevant to the products being sold on Amazon.
If you have more than 200 followers, you can apply for the Amazon Influencer Program. However, it's best to create a follower count of at least 1000 to increase the chances of being selected. The main difference between the two is that influencers can create unique Amazon storefronts on Amazon, while associates can only promote by sharing links to products. As mentioned, social media accounts are one of the requirements of Amazon influencers for influencers to be accepted into the Amazon influencer program.
Like the Amazon Associates Program, the Influencer Program allows users to promote various products and receive commissions on the sales they contribute to Amazon. At the end of the day, it's Amazon's decision, but of course they want more influential people in their show. While they wait for the approval of the Amazon Influencer Program application, they can start developing your storefront. So you've decided to find influencers from Amazon and collaborate with them to sell your products, right? Excellent decision.
The problem is that you need to have your fees approved on site, even if you've approved your Amazon Influencer account. If you have a current Amazon customer account or an existing Amazon Associates account, you can request it through that login. Integrating influencer marketing into your overall marketing strategy can help grow your brand and business on Amazon. When you submit your request, Amazon will ask you to review the public social media account on which you have the most influence.
Every time someone uses these links to make a purchase, the influencer will earn a commission from both Amazon and the seller. This will open up a new way for people to discover and buy your products on Amazon through influencer stores. Once influencers have met Amazon's influence requirements, they are expected to provide recommendations by creating content through social media platforms. Just like in a seller's Amazon Storefront, influencers can add their custom logo and banner image to customize their landing page.
I was accepted into the Amazon Affiliate Program a few months ago for my YouTube channel, but I've been trying to apply for the Amazon Influencer Program, but they keep refusing me. The Amazon Influencer program for sellers is similar to the Amazon Associates program in terms of its structure, since both are intended to drive more traffic to Amazon.