A pillar page is also an intensive SEO strategy. It serves multiple purposes, such as addressing a topic completely within a web page. This is very useful for your target audience, who are looking for answers. It also serves as a great way to incorporate keywords and phrases into your website.
It gives you a useful structure for linking to other pages of the website. More succinctly, it's a way to address the changing needs of SEO. The pillar pages should be comprehensive and comprehensive. They should address almost every question a user might have about a topic, but not answer them too deeply.
Think of the pillar pages as everything you need to know or a guide from A to Z for a topic ranging from 5,000 to 10,000 words. Do you need a little help creating your pillar pages? Grab the free content summary template from Terakeet below. Once you establish your pillars and decide what your website is really about, your content team will have a clear direction to move forward. The pillar page serves as a basic guide to Instagram marketing, and the content part of the cluster dives into one specific aspect of Instagram marketing: writing great caption texts.
Also, if you use all your old posts to create a pillar page, what's left for you to link to it? Where is your topic group? If the posts you already have focus on specific aspects of your topic, it probably makes more sense to just link and link them to your pillar from them. Deciding what to put on your pillar page should consist of organizing the content in a way that makes it easy to navigate. And the best way to demonstrate this authority is to structure content into pillar pages and topic groups. In addition, pillar pages can be an important part of your content marketing efforts, such as onboarding, email campaigns, etc.
In this example, the gym has a main pillar page that provides detailed content on general topic training routines. Content groups, also called topic groups, are the secret sauce that makes pillar pages so effective. The original diagram on the Hubspot pillar pages shows each topic group neatly organized around a single pillar. Think about the main interests and challenges of the people in your core audience to give you ideas for the content of the pillar page.
As you add more content to your pillars page or add new cluster content, compare the results to your goals and benchmarks. Google uses the links between the pillar page and the cluster content to group these separate articles into a topic. Because pillar pages touch on many related topics and link to them through CTA, users are more likely to stay on your website and consume your content. In addition, a surprising number of people will prefer to download your pillar page as a PDF so that they can read the content when it's convenient for them.
The key here is to make sure that any link from the cluster content to the pillar page uses the exact wording of the topic you want to position yourself on. For starters, pillar pages allow you to organize your content by topic and direct visitors to pages where they can find more information.
