A pillar page is an intensive SEO strategy that serves multiple purposes. It provides a comprehensive overview of a topic, allowing users to find answers to their questions. It also helps to incorporate keywords and phrases into your website, as well as providing a useful structure for linking to other pages. Pillar pages should be comprehensive and address almost every question a user might have about a topic, without going into too much detail.
Generally, they should range from 5,000 to 10,000 words. If you need help creating your pillar pages, you can use the free content summary template from Terakeet. Once you have established your pillars and decided what your website is about, your content team will have a clear direction to move forward. Content groups, also known as topic groups, are the key to making pillar pages effective.
They should be organized around a single pillar and focus on the main interests and challenges of your core audience. As you add more content to your pillar page or create new topic groups, compare the results to your goals and benchmarks. Google uses the links between the pillar page and the cluster content to group these separate articles into a topic. This helps to demonstrate authority and keep users on your website for longer.
You can also offer users the option of downloading your pillar page as a PDF so they can read it when it's convenient for them. When linking from the cluster content to the pillar page, make sure you use the exact wording of the topic you want to position yourself on. This will help visitors find what they're looking for quickly and easily. Pillar pages allow you to organize your content by topic and direct visitors to pages where they can find more information.