Create the pillar page Your pillar page should be longer than an average blog post and have 20 to 30 internal links. External links are also welcome, as they should lead to high-authority domains other than your competitors. The page has many links to related resources, including external and internal links towards the bottom of the page. A pillar page should be created around a topic group.
Pillar pages allow you to go into incredible detail around a topic and also serve as a home page for creating blog groups through hyperlinks. The column page should link and then link back to many pages on a specific topic. This is what makes pillar pages such solid pieces of content for SEO. Sub-topic keywords address a specific question about the topic of your pillar page.
This content should include a link to your pillar page to drive traffic to your website. When you attach a blog post, landing page, or web page to a subtopic keyword, the SEO tool tracks how many inbound links you have that refer to your pillar page. The pillar pages should be comprehensive and comprehensive. They should address almost every question a user might have about a topic, but not answer them too deeply.
Think of the pillar pages as everything you need to know or a guide from A to Z for a topic ranging from 5,000 to 10,000 words. Start by including internal links to your blog post pillar pages that mention topics in any way. Just make sure you use the same long tail keyword or keywords every time. You can also create links by contacting other sites to see if they will add a link to your page in their content.
Or, create guest posts that include a link to your pillar page to suck up the SEO juice of other high-ranking websites. You start by creating the pillar and then link to all the other blog posts corresponding to that pillar. As you add more content to your pillars page or add new cluster content, compare the results with your goals and benchmarks. In addition, a surprising number of people will prefer to download your pillar page as a PDF so that they can read the content when it's convenient for them.
Don't neglect the quality of your pillar page because you think it only needs to work as a basis for the rest of your content. A pillar page is a page on your website that is the cornerstone of much of your site's content. For example, marketing websites may have pillar pages for content marketing, social media, email marketing, and link building. A pillar page is a piece of high-quality, long-form content that gives readers an overview of a key topic.
Wine Folly takes a unique approach to its internal linking strategy for this pillar page by creating a separate box at the top that includes links to other queries that readers might be looking for, making them great topic groups for this pillar. Pillar pages are something of a table of contents and often include internal links to pages that delve into important subtopics. The pillar page should always start with a broad topic and then link to more specific pieces of content in that topic. Poorly organized web pages tend to be poorly ranked by Google, so content organized by pillars and topic groups tends to be rewarded with higher rankings.
Also, as you write more about your topic, update your pillar page to make sure its content stays up to date. To ensure that search engines can crawl everything on the page, the pillar page should not have any content locked behind a form or password. Ultimately, however, the goal of your pillar page is to give your content a better organization and your website a better ranking. In a nutshell, pillar pages are beneficial to your website because an organized website ranks better on Google and helps visitors navigate your content.