Creating an SEO-optimized pillar page is a great way to boost your website's ranking and help visitors navigate your content. A pillar page is a piece of high-quality, long-form content that provides an overview of a key topic. It should be longer than an average blog post and have 20 to 30 internal links. External links to high-authority domains other than your competitors are also welcome.
Pillar pages should be comprehensive and address almost every question a user might have about a topic, but not answer them too deeply. They should include internal links to related resources, including external and internal links towards the bottom of the page. This content should include a link to your pillar page to drive traffic to your website. When you attach a blog post, landing page, or web page to a subtopic keyword, the SEO tool tracks how many inbound links you have that refer to your pillar page.
Start by including internal links to your blog post pillar pages that mention topics in any way. Just make sure you use the same long tail keyword or keywords every time. You can also create links by contacting other sites to see if they will add a link to your page in their content. Or, create guest posts that include a link to your pillar page to suck up the SEO juice of other high-ranking websites. As you add more content to your pillars page or add new cluster content, compare the results with your goals and benchmarks.
A surprising number of people will prefer to download your pillar page as a PDF so that they can read the content when it's convenient for them. Don't neglect the quality of your pillar page because you think it only needs to work as a basis for the rest of your content. Wine Folly takes a unique approach to its internal linking strategy for this pillar page by creating a separate box at the top that includes links to other queries that readers might be looking for, making them great topic groups for this pillar. Pillar pages are something of a table of contents and often include internal links to pages that delve into important subtopics. To ensure that search engines can crawl everything on the page, the pillar page should not have any content locked behind a form or password. As you write more about your topic, update your pillar page to make sure its content stays up to date.
Ultimately, however, the goal of your pillar page is to give your content a better organization and your website a better ranking. In conclusion, creating an SEO-optimized pillar page is essential for boosting website rankings and helping visitors navigate content. It should be comprehensive and include internal and external links towards the bottom of the page. Additionally, it should include links from other websites and guest posts that include a link back to the pillar page. Finally, make sure all content is up-to-date and not locked behind forms or passwords.
