Amazon doesn't specify the number of followers you need to be able to participate in the program, but having more will increase your chances of getting approved. The participation rate is also an important metric. The Amazon Bounty program offers fixed fees or rewards for each service advertised by an affiliate or influencer. The Amazon Influencer Program (AIP) is still a long way from providing the campaign numbers offered on platforms such as Instagram, Facebook, Twitter and YouTube.
In addition to followers and participation, applicants to the Amazon Influencer Program must also produce high-quality content. The Amazon Influencer program is a cost-effective marketing strategy that allows sellers to easily reach potential customers interested in their product listings. For example, the categories of luxury beauty, luxury stores, beauty and Amazon Coins have a commission rate of 10%, while the categories of video consoles, grocery, health, personal care only have a commission rate of 1% for influencers. While they wait for the approval of the Amazon Influencer Program application, they can start developing your storefront.
Amazon has the products; social media influencers have the followers; it's not rocket science that connecting the two is beneficial to both parties. Remember that, while a Facebook, Instagram, YouTube or Tiktok account is required to become an Amazon influencer, approved influencers can promote their storefronts from other online channels. These are the standard fixed commission rates for specific product categories to give you an idea of the commission rates of the Amazon Influencer Program. To build this position, Amazon has taken an active stance by acquiring social media influencers who can organically attract external traffic to its website.
If people follow an influencer because of their knowledge of the automotive industry, those same people will be interested in unique car parts that are sold on Amazon. So it's no surprise that Amazon influencers are also successful at sharing product recommendations from their blogs. Amazon affiliates tend to be more effective at selling products on Amazon, since they have experience creating attractive texts and engaging videos that can turn their viewers into buyers. To assess if your material would be suitable for the influencer program, Amazon analyzes the number of followers you have, the type of commitment you have with your followers, the niche in which your audience is, and other crucial data.
Not all brands are able to pay for influencer promotions, and many influencers, especially micropeople with less than 10,000 followers, do not yet have a large enough number of followers to justify paying a commission. Amazon influencers have the opportunity to further expand their followers and, at the same time, earn a commission for product recommendations and rewards for services.