The ranking data points for your products tell you where in the Amazon search results your listing appears. Your Inventory Performance Index, or IPI, measures how well you manage your inventory over time. Your IPI score “combines sales, inventory levels, and costs for the past three months into a single continuous metric that is updated weekly. The Order Defect Ratio (ODR) is the number of people who have a negative experience with your store.
It is based on numerous negative actions, such as a bad rating or a negative rating. Your ODR can also increase if someone asks for your money back because you received poor service or if the products are damaged. Any amount of one percent or more will result in suspension. You'll have 17 days, from then on, to show Amazon how you plan to improve your store to provide a better customer experience.
This rate is calculated by dividing the number of cancellations by the number of orders in the same time period. If you constantly cancel your customers' orders because you don't have products in stock, you run the risk of a high pre-shipment cancellation rate. Amazon wants all companies to maintain a pre-shipment cancellation rate of less than 2.5 percent. If your company exceeds this amount, you run the risk of being suspended.
If you want to check if you're getting good results, the Amazon conversion rate is a good indicator of your store's performance. It's one of the most important Amazon seller metrics for monitoring success. This metric shows you how many sales your company is getting. You want to have a high conversion rate because it means that people visit your page and buy your products.
However, a low conversion rate requires some changes to your strategy. There are a number of things you may need to modify for better results. It's also a great opportunity to see what other things your competitors are doing that you might not be doing. Do you offer free shipping or a discount for spending a certain amount? Creating tactical sales strategies can help you increase your conversion rate by attracting more potential customers to your Amazon page.
On the other hand, if you get negative results, your business will have serious consequences. If your site has a low conversion rate, your company won't make a profit. If your store exceeds Amazon's ODR ratio, pre-shipment cancellation rate, or late shipping rate, you'll lose your selling privileges. Amazon will suspend your store for up to 60 days or close it permanently.
The Amazon product ranking metric is a good starting point if you're trying to decide what to sell on Amazon. Use metrics to decide what to sell. Low ratings indicate that a product is unlikely to sell successfully. The Buy Box percentage report shows how often your product appears in the Buy Box position.
The number of visitors to your site, including the time they spend there, and the number of items they buy will decrease if your Buy Box percentage is low. In addition, human beings tend to be somewhat lazy. Most consumers are in a hurry and don't want to waste time weighing the pros and cons of various products before making a final purchase. It won't take the average reader more than 15 seconds to read your product description.
Therefore, it's crucial to always optimize your product listings. As Amazon's main product monitoring tool, Alerts effectively stands guard against your Amazon listings and notifies you immediately if you receive negative reviews. So what better time to brush up on your Amazon seller statistics? Let's see what Amazon metrics are, how you can address them, and what else you can do to keep your business running smoothly. The most recent metric offered by Amazon is IPI, which has caused quite a stir among the wider group of companies that sell on Amazon.
