Although Amazon does not set a specific number of followers, it is recommended that applicants have at least 1000 followers to increase their chances of being accepted into the influencer program. While Amazon doesn't specify the minimum number of followers required to become one of its influencers, your number of followers will be taken into account. Don't freak out, as having hundreds of thousands of followers can help your eligibility, it's not a necessity. I've seen people with a few thousand followers have an influencer store on Amazon, so you definitely don't have to be a celebrity to get approval in any way, based on my experience.
The Amazon Influencer program offers additional monetization options for those with a passion and skill in social media. The Influencer Program is an extension of the Amazon Associates Program through which anyone with an eligible website can promote products and earn commission on the sales they bring to Amazon. In addition to making money by promoting products directly to your audience, Amazon influencers can also make money with “on-site commissions”. Members of the Affiliate Program can only share affiliate links for certain items on their own blogs or social media accounts, while members of the Influencer Program need to create their own personalized stores on Amazon.
That said, whether you're a Seller Central seller, a Vendor Central seller, or Amazon B2B, you should know that selling on Amazon isn't as easy as it used to be. Because Amazon influencers recommend products using unique URLs, sellers can track the success of their campaigns. Another requirement to become an Amazon influencer is that your site contains original content that is publicly available. They can also share affiliate links on social media, and Amazon could even promote their storefront, further increasing their influence and followers on social media.
But if you're considering other affiliate marketing programs to spend your time and energy on, here are the pros and cons of Amazon Influencer. If you have an existing Amazon customer account or Amazon Associates account, you can request it through that login. Businesses and influencers want to partner with a program they can trust, and Amazon is already successfully hosting the world's largest affiliate program. Sometimes, brand ambassadors are paid a commission, for example, through the Amazon Influencer program, but many times they are simply brand fans willing to mention their preferences in exchange for free products.
The Amazon Bounty program offers fixed commissions or rewards for each specific service promoted by an affiliate or influencer. Becoming an Amazon influencer is a financially cost-effective way to bring more value to your followers by recommending products that you really enjoy and trust.