For example, the nano-influencer category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100,000 and one million followers, and the influencers in the megategory have more than one million followers. While reaching 10,000 followers on Instagram is an important milestone for aspiring influencers: capturing more brands, creating a wider audience, and unlocking access to specific monetization tools, some nano-influencers are making money despite having fewer followers. The rise of influencer marketing has led countless marketing professionals and companies to launch their own influencer marketing campaigns that generate different successes. And considering that a strong influencer marketing campaign includes outreach and engagement, collaborating with people with macro influences will definitely help you achieve that.
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