Amazon doesn't specify the number of followers you need to qualify for the program, but having more will increase your chances of getting approved. The participation rate is also an important metric. You don't need a specific follower count to make money with influencer marketing. It still depends on the brand.
Some brands analyze your number of followers, while others analyze your engagement rate. There can be between 1,000 and 1,000,000 followers to receive a payment. What's more important is that your followers notice your content every time you post. It doesn't make sense to post content if your followers don't engage with it.
While some influencers will do better at promoting their stores than others, if the program didn't work, Amazon would suspend it. The social media platform is particularly beneficial for Amazon influencers, who can easily create a social media post with product demonstrations that accurately show why they recommend the item. So, I guess the question is, as a content creator, do you want to share a link to your Amazon Influencer store? Or your Kit. A brand that partners with a media influencer in the right niche is a recipe for success, regardless of the size of the Amazon influencer's followers.
At least 6% of third-party sellers on Amazon hire influencers to promote their products, and 32% plan to grow their businesses through the power of social media, influencer marketing, and other efforts. To be able to participate in the Amazon influencer program, you must have an active Facebook, Twitter, Instagram or YouTube account. So it's no surprise that Amazon influencers are also successful at sharing product recommendations from their blogs. With the Amazon Influencer program, you don't need thousands of followers to promote your brand on social media.
Unlike the affiliate program, Amazon gives influencers full autonomy to choose what they promote through the store. But how? Leaving it up to chance that a major influencer loves your product and promotes it on Amazon isn't the only option. Not all brands are in a position to pay for promotions from influencers, and many influencers (especially micropeople with less than 10,000 followers) still don't have a large enough following to justify paying a commission. Businesses large and small should take advantage of the Amazon Influencer program to boost their marketing efforts.
While product listings can be used in all types of content, an Amazon storefront allows people to explore entire collections of products recommended by their favorite influencers. Many influencers, especially influential micro-people and nano-people with smaller but significant followers, will be eager to take advantage of this additional opportunity to generate revenue. Once accepted into the program, Amazon influencers create a personalized storefront comprised of their favorite items.