Amazon influencers are those who have qualified after meeting the Amazon Influencer Program criteria. They usually have an active YouTube, Instagram, Twitter or Facebook account, with a large fan base. We can conclude that Amazon will most likely consider YouTube, Facebook and Instagram influencers through these requirements. Amazon has had the Amazon Influencer Program since 1996 and has not yet published any metrics to track the results.
Brands can work with influencers to recommend their products and services on their social media platforms and in their Amazon Influencer storefronts. That said, whether you're a Seller Central seller, a Vendor Central seller, or Amazon B2B, you already know that selling on Amazon isn't as easy as before. You don't need any special skills or experience to find and select the perfect Amazon influencer for your brand. Even so, getting into the program can be difficult, since Amazon likes to be vague about its requirements.
For example, if you can attract a visitor to your influencer page by creating an Amazon Prime Video channel with Amazon, you'll receive a commission from Amazon. So it's no surprise that Amazon influencers are also successful at sharing product recommendations from their blogs. Considering Amazon's origins as a book seller, influencing publications is just the perfect combination for the Amazon Influence Program. When combined with a smart social media strategy, you can earn more money and expand your brand's reach with the Amazon Influencer Program.
A successful influencer who demonstrates their ability to drive sales is a big advantage for brands, and they often contact influencers to help them generate interest in the brand. While Amazon affiliates simply share links to certain Amazon product pages, Amazon influencers create their own storefronts where they recommend products and services that they use and enjoy personally. Amazon influencers can organize a contest on their social media pages, offering free products and discounts to the winners as a way to increase brand awareness and interest in the product. There are a lot of reasons why the Influencer Program makes sense if you have a large number of followers on social media.