Effectiveness of influencer marketing 50% of millennials trust product recommendations from influencers. This figure drops to 38% in the case of celebrity product recommendations. Overview and forecasts on fashion topics Industry and market perspectives and forecasts Key figures and rankings on companies and products Perspectives and preferences of consumers and brands in various sectors Detailed information on political and social issues All the key figures on countries and regions Market forecast and key performance indicators from experts for more than 1000 markets in more than 190 countries% 26 territories Business information on more than 70 million public and private companies Detailed information for more than 35,000 online stores and marketplaces Get quick analysis with our professional research service. The most important key figures provide you with a compact summary of the topic of influencer marketing around the world and lead you directly to the corresponding statistics.
Influencer marketing content spans a wide range of niches, and many of them specialize in just one. An influencer with a large number of followers not only has a greater reach, but is also seen as more popular and credible, so it generates higher engagement rates than brands would achieve if they spent the same budget partnering with a less popular influencer. As a sign of how common influencer marketing is today, 93% of marketers stated that they had used influencer marketing as part of their overall marketing strategy.
