A common mistake is to think that YouTube pays for video plays. Creators actually get paid when people see YouTube ads (that is, for visits to ads). Contrary to popular belief, YouTube (Google) pays for viewing ads and not for viewing videos. However, you're still making money if the user skips the ad.
In the marketing industry, we talk about the number of ad impressions associated with a particular campaign. In the case of YouTube, advertising can appear on the page where the video is played and, in many cases, there are several ads. The potential viewer may arrive at the page, decide not to see your content, and leave. Plus, you'll get money for every ad you see.
Whether you're part of a brand deal or you're promoting your own products, informational cards (formerly known as YouTube Cards) are an engaging way to capture the attention of interested viewers. By linking their AdSense account to their YouTube channel, creators access the YouTube Partner Program and can start earning advertising revenue. Of course, if you're a YouTube user or belong to these niches, you're also working hard to get those views. This can be done in a number of ways, but on YouTube, the most basic options are a live stream and a sponsored video.
YouTube, often referred to as a “retail shelf”, allows some creators to advertise branded products under the headers of their videos. Whether you want to earn money on YouTube without creating videos or you want to create content, joining the YouTube Partner Program (YPP) and setting up monetization is a fundamental step. It's an unfortunate situation, but not everyone is going to make millions working as a YouTube content creator. YouTube Premium is a subscription service that viewers can purchase to access ad-free content, and creators receive a portion of YouTube Premium's revenue based on watch time.
By combining engaging content with strategic brand partnerships, the channel has become one of the highest-paid YouTube channels. These ads are separate from YouTube and Google, so they must be agreed between the creator and a third party who wants to publish this separate ad. Therefore, creating a YouTube channel can be a great way to earn extra money, especially if you create engaging content that a lot of people want to see. As with YouTube subscriptions, the sponsor pays a fixed monthly fee and provides a steady income to the creator.
Many YouTube users include a call to action in this regard at the end of their videos to increase their audience. Many successful crowdfunded creative projects usually include a teaser or a “trailer” that people are excited about, so consider recording a video explaining your project or giving an idea of what it will be like, for example, this popular Kickstarter by Kung Fury, a short film that pays homage to action movies from the 80s. While it's difficult to give an exact figure, it's safe to say that earnings can range from a fraction of a cent to a few cents per view. Jake Paul is a notable example of a successful YouTuber who has used several monetization strategies effectively.