Is SEO an Essential Part of Digital Marketing?

Search engine optimization (SEO) is an essential component of digital marketing. It is responsible for taking the visibility of your website to a higher level and keeping it above all your competitors. SEO helps to increase website visibility, user traffic, conversion rate, and return on investment (ROI).In the world of digital marketing, this marketing strategy plays an important role in helping you reach potential customers. SEO and search marketing are interrelated.

One of the main objectives of SEO is to increase web traffic, which is the result of increased visibility and ranking of the website. It ensures that your website stands out in search engine results, helping it stay ahead of the competition. SEO stands for Search Engine Optimization. It's the process of getting traffic from free, organic, editorial, or natural search results on search engines. In short, it is the name given to the activity that tries to improve search engine rankings. When customers search for particular products or services online using Google or other popular search engines, SEO ensures that most of your potential customers land on your website.

SEO has been around for more than a decade and represents a huge share of successful website traffic. The first big difference between SEO and digital marketing is that SEO is one of the tools used in digital marketing. With the evolution of digital marketing in India, people are gradually understanding the importance of SEO in digital marketing. Just like you do keyword research for your SEO content, you also do keyword research for your pay-per-click (PPC) ads. The primary technique used for off-page SEO is backlink creation, since quality backlinks to your site from external sites tell search engines that your site is valuable and of high quality, helping to build authority. One of the best things about SEO is that it works together with almost any other digital marketing strategy. Digital marketers focus on improving overall online presentation and visibility for consumers using their corporate budgets, using various digital tools, including paid advertising, to achieve their marketing objectives. The problem is that you have to appear on search engines for local search engines to find you, and the only way to do that is to implement a solid local SEO strategy. Apparently, there seems to be no such difference between SEO and digital marketing; both perform the same functions and have the same skills.

SEO professionals are dedicated to bringing organic successes, while digital marketers point to the total online presence (of a company) that goes beyond SEO. SEO plays a crucial role in digital marketing campaigns and has become an integral part of the digital marketing industry. Compared to online marketing such as PPC, social media marketing, email marketing program, SEO provides a pretty good return on investment (ROI). In fact, a UserP study shows that 40.7% of SEO experts say content marketing provides the strongest passive results for creating backlinks. SEO takes care of optimizing the page for all mobile visitors as well as users from a laptop or desktop computer; thus it attracts web traffic from all sources.