Influencers can earn commission by linking their purchases to an Amazon store, where their followers can see what they're wearing or wearing and buy the same item. Creators can create custom storefronts to sell their own products or recommend their favorite products to others. Like the Amazon affiliate program, the influencer program is a way for people to earn money by promoting things that are sold on Amazon through their social media platforms. Basically, Amazon uses influencer marketing to sell products, but with a different twist.
While some of the things that are sold this way, such as Kindle or Alexa devices, are from the Amazon brand, many more are not, so influencers can help promote items from several companies within the framework of the same agreement. And both Amazon and the brand make money when things are bought this way. Amazon has clearly found that influencers encourage their followers to buy enough products to guarantee their investment in the program. There are some marketplaces dedicated to Amazon influencers, such as Referazon, which make it easy to find potential Amazon influencers, as well as some general influencer marketplaces, such as Intellifluence, which will tell you which creator has an influencer store on Amazon.
The other big difference is that you might have access to more exclusive rewards from Amazon that aren't available to regular Amazon Associates members. Amazon has invested so much in its influencer program that it recently took a dozen influencers from TikTok, YouTube and Instagram to a luxury resort in Mexico to sell them to join the program as Amazon influencers and Amazon affiliates. Like other tools for Amazon sellers, such as Amazon Repricers, Feedback, product research and keyword research tools, the Amazon Influencer program can help you improve overall business performance. But overall, if you have a website or blog, the Amazon Influencer program is pretty much identical to the regular Amazon affiliate program.
Amazon is taking advantage of the growing space of influencer marketing, which has become a popular and effective way for brands to reach specific audiences. When an influencer meets all of Amazon's requirements and has obtained approval from Amazon, they earn a commission for each Amazon product sold. If program applicants do not have an Amazon customer account, they will need the following information to continue with the creation of the customer account. Since the Amazon Influencer Program is an extension of the Amazon Affiliate Program, its dynamics are somewhat similar.
Whether you're an influencer looking to better monetize your community or a brand looking to promote more product sales on Amazon, the Amazon Influencer Program is a promising program that should be part of anyone's influencer (or influencer marketing) strategy. In addition to recommending products that are for sale on Amazon, you can also promote Amazon services, also known as “rewards”, in the affiliate program. Part of the application process requires that you authorize Amazon to access your social media accounts, so if you don't have reasonable participation from your followers, Amazon can quickly find out. But how? Leaving it up to chance for a major influencer to love your product and promote it on Amazon isn't the only option.