Search engine optimization (SEO) is the art and science of getting webpages to rank higher on search engines such as Google. This is done by making certain changes to the design and content of a website that make it more attractive to a search engine. As a result, a higher search engine ranking can lead to increased traffic to a website. SEOs use their understanding of ranking factors to develop and implement search marketing strategies that include a balance between technical, on-page and off-page best practices.
It's important to note that even the most advanced SEO techniques won't be effective if the content isn't up to par. The Periodic SEO Table also includes a list of Toxins that detract from SEO best practices. With a solid SEO foundation, and a little patience, the benefits of your SEO strategy should become apparent, leading to better user experience for customers and more conversions for your business. SEO is an essential part of digital marketing because people conduct billions of searches every year, often with the intention of finding information about products and services.
As a digital marketer, knowing how to get search engines to find your brand, website, or company is an invaluable skill, and understanding how SEO is evolving will keep you ahead of the game. The key difference between SEO and paid advertising is that SEO involves “organic ranking”, which means you don't pay to be in that space. Off-page SEO refers to SEO strategies that occur outside of your website, such as creating links to pillar content. Although the meaning of SEO and SEO marketing may seem complex due to the different factors that can affect your ranking, page authority and domain authority, it's important to remember that with the right foundation and patience, you can reap the rewards of your efforts.