The cluster pages that the column page. The pillar pages should be exhaustive in their explanation and should be framed as an initial piece of content. The group pages that the column page links to should also link back to the column page. Check out this quick guide to Hubspot for some great visualizations.
The first step to creating a pillar page is to stop thinking about your site only in terms of keywords. Start thinking about the topics you want to rank first, and then brainstorm blog topics based on more specific keywords related to the broader topic. The first step in creating your pillar page is to choose a central theme. It should be specific to your industry and support one of your products or services in the (educational) awareness stage of the buyer's journey.
It should also be perennial and wide, but not too wide. Choose a topic that can be divided into several supporting subtopics. Topic groups are groups of related content tightly organized around a central topic in a hub-and-spoke model. Each group contains a center pillar page (the center) and is surrounded by group pages (the spokes).
The thematic group model, introduced by Hubspot, is particularly useful if blogs are an important part of your inbound marketing strategy. You should conduct keyword research using a platform like DemandJump (Try it FREE) to identify your main topic and related keywords. Pillar pages should be an integral part of your content strategy. Creating pillar pages is one of the best ways to strengthen your SEO strategy, increase your website traffic and generate more inbound links to your website.
This type of pillar content is quite popular with SaaS companies, as it is easier to create than a definitive guide. Due to its comprehensive nature, the content of the pillar page is prepared to receive many reliable backlinks. Because pillar pages touch on many related topics and link to them through CTA, users are more likely to stay on your website and consume your content. Pillar pages broadly cover a particular topic, and the cluster content should address a specific keyword related to that topic in depth.
This can help you get more backlinks as people share the content of your pillars and link back to your web pages. Now that you understand how pillar pages and topic groups work in SEO, let's see how you can apply this model to your content strategy. I strongly recommend that you read my internal link guide if you intend to create a content pillar strategy. The basis of a topic group is the pillar page, while all related subpillars and supporting blog pages link to it.
From keyword research tools and Google search results for content marketing, in addition to using my own knowledge of the subject, I came up with a list of subtopics for my hypothetical pillar page. A pillar page covers all aspects of the topic on a single page, with space for more detailed reports in more detailed cluster blog posts that link to the pillar page. A pillar page is a piece of high-quality, long-form content that gives readers an overview of a key topic. Think about the main interests and challenges of the people in your core audience to give you ideas for the content of the pillar page.
However, sometimes both support and support pages can rank for the same target keywords if the quality of your content is significantly better than that of your competitors or if there is a lack of competition in your niche. You want to create a pillar page that answers questions about a particular topic, but leaves room for more detail in the subsequent content of the related cluster. The final step is to promote your pillar page by defining your content marketing tactics to gain high-quality backlinks. .
